Sophi is built around understanding.

Most commerce platforms are optimized for visibility. Sophi is optimized for decisions. Through conversational product discovery, Sophi increases product visibility by understanding what shoppers are looking for, what products actually offer, and how to connect the two in real time.

It learns from user behavior, preferences, context, and intent while deeply understanding product attributes and relationships making discovery more relevant and decisions easier across the journey from intent to checkout.

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Selected for Visa's Innovation Program — one of five startups chosen across the region.

Visa

Sophi is Visa's Agentic Commerce partner across Europe and Turkey.

PoCs

Built for retail and marketplace use cases, with pilots already underway.

Mission

Commerce has spent years optimizing for speed. But faster was never the same as better.
Somewhere between the search bar and the checkout button, most shopping experiences lose the plot. They show products. They don't understand people. At Sophi, we believe the next era of commerce isn't about moving faster — it's about meaning more.

We build the intelligence that helps businesses meet their customers with clarity, confidence, and genuine guidance. Because when people feel understood, they don't just buy. They come back.

Our milestones

See some of the incredible milestones we’ve achieved along our way to becoming who we are today.
2025 - Q4
Sophi Is Founded on an Intent-First Principle
Founded in Delaware, US, Sophi was built to help retailers and marketplaces increase product visibility and make product discovery smoother and faster through conversational product discovery powered by multi-agent orchestration.
2026 - Q1
Sophi Develops Its Core Search and Recommendation Engine
Sophi built its own indexing and recommendation algorithms to make conversational search understand both the user and the product. The system learns from behavior, preferences, context, and intent while mapping product attributes and relationships to deliver more relevant discovery and guidance in real time.
2026 - Q1
Sophi Secures Early Backing from Strategic Investors
With early investment from names such as Ali Cebi, Nurcin Kocoglu, Didem Yoruk, Yasin Celik, and Adnan Akdemir, Sophi strengthened the foundations of both its product and company at an early stage. This backing helped us build with stronger conviction, better speed, and a more solid long-term structure.
2026 - Q2
Sophi Named Visa's Agentic Commerce Partner
Sophi was named Visa's Agentic Commerce partner across Europe and Turkey — selected as one of five startups in Visa's Innovation Program. The partnership is both a commercial signal and a directional one: agentic commerce is becoming infrastructure.
2026 - Q2
Sophi Goes Live with Turkey's Largest Bank and Leading Retail Brands
A live PoC with Turkey's largest bank. Active engagements with a leading luxury retailer and international commerce brands. These are not experiments — they are the early shape of a category being built in production.